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'As seen on TV'? Maybe not

30 August 2007 — The Better Business Bureau (BBB) of Eastern North Carolina advises consumers to buy with caution when ordering products offered through television advertisements. Highlighted in the August Consumer Alerts are reports of consumers receiving products that do not function properly, as well as difficulties with refund payments.

On television, Red Fitness advertises a rotation exercise device. Unfortunately, buyers are not made aware that the total cost of the product is more than $200. If payments are not made in full, the company has been known to send debts to outside collection agencies. Nearly 150 complaints have been filed against this company, which has an unsatisfactory record with the BBB.

 “If ever buying a product from a television ad, be sure to read contracts and ask lots of questions to ensure the legitimacy of a company,” says Beverly Baskin, president and CEO of the BBB of Eastern N.C. “In addition, ask what the total charges for items will be, as well as the company’s refund, return and exchange polices. Fine print is easily disguised at the bottom of a television screen.”

In another case, a California-based company offers the cordless Swivel Sweeper through television advertisements. The BBB has received more than 140 complaints stating that consumers received sweepers that do not work and refunds were difficult to obtain. This company has the BBB’s lowest rating.

For more information on smart buying, visit www.bbb.org.

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